Aptar beauty releases guide highlighting importance of inclusive
Aptar Beauty has released its newest document "From Field Work to Prototype: A Comprehensive Guide to Aptar's Inclusive Product Design Process," which highlights the important of inclusivity in the beauty industry. The document is said to seek to inspire the market by sharing its internal design process, which integrates universal design principles to create accessible dispensing solutions. What to expect from the guide Aptar Beauty worked with APF France handicap, an organization dedicated to supporting people with disabilities.  There are five products in Aptar Beauty’s catalog that are showcased for being especially valued by individuals with fine motor skill disorders, thanks to their easy-to-use design. This guide describes building awareness as well as exploring habits and usage, then product testing and concluding with a selection of the accessible solutions resulting from the process. Xavier Joseph, vice president global marketing and innovation at Aptar Beauty, said, "By adopting universal design principles, beauty brands can address the specific needs of the elderly or disabled people with fine motor disorders. At Aptar, we are convinced that this approach is the right way to innovate."