Mascara! Did you know that mascarais the most used makeup product? A poll taken by Mintel said 64% of women wear mascara. That’s higher than foundation, blush, OR concealer. So, the majority of women are wearing mascara. Why is mascara key in your makeup routine? Most woman wear mascara to make their eyes pop. Even if you don’t wear eyeshadow, adding a little mascara to your lashes opens the eyes and makes them look bigger. What is it about mascara we love and how do you choose the right kind? There are so many choices, maybe too many choices. But now we have the perfect mascara for everyone — the New BEYOND LASH Volumizing Mascara. What makes this mascara so great? It’s 98% naturally derived formula with clean, healthy ingredients for the eyes and lashes. If you have sensitive eyes or wear contacts this mascara is a perfect fit. Key Ingredients In Our Clean Mascara Bamboo Stem Powder A natural alternative to nylon fibers that helps add lengthand volume to lashes. Basil Root Extract An antioxidant that helps lashes feel fuller and look healthier. Rice Bran Wax A vegan alternative to beeswax that helps provide a strong yet flexible coating. It’s also important to understand what’s not in our healthymascara. As always, we strive for clean ingredients that perform. We always formulate without Parabens, Phthalates, no carbon black, or Teflon (standard ingredients in traditional mascaras). The hourglass shaped wand is also a huge innovation. It will hug the base of the lashes so you can get even, thicker, fuller lashes with just one coat. And no clumping!

Valentine’s Day is just around the corner, a special time of year when we celebrate the love in our lives and put our passion on display with various shades of red and pink. In honor of love’s big day, I’m sharing my top picks for easy Valentine lip looks you’re sure to love. Lip Look #1 I’m a firm believer that the most important love is self-love, so for my first pick, I’m giving myself roses – Candied Rose HydroPure Hyaluronic Acid Lip Gloss and Warm Rose Lip Pencil. This duo’s compatibility is off the charts with lip-loving ingredients like Jojoba Seed Oil, Mango Seed Oil and Shea Butter. HydroPure Lip Gloss also gives an extra boost of hydration with Hyaluronic Acid, so my lips feel soft and ultra-kissable. I line and fill with the pencil for definition and a flood of color before topping with the tinted gloss for a healthy dose of shine. The complementary shades deliver a feminine, swoon-worthy pink lip perfect for day or (date) night. Lip Look #2 The foundation of every great love story is great chemistry – enter pick two, Forever Pink Just Kissed Lip and Cheek Stain, a long-lasting stain that adjusts to your body chemistry for a truly unique hue. This multipurpose stain really gets me, delivering the most beautiful pink tint to flatter my skin’s natural undertone. It’s a smooth operator, formulated with skin-softening Avocado Butter, Wild Rose Wax and Olive Butter, so it glides on like my favorite lip balm, only better. I love that I can also swipe it on my cheeks for a flirty flush. It’s easy, totally wearable and romantic. Remember, you don’t need a Valentine to be just-kissed. Lip Look #3 My third and final pick really gets my heart racing! If you’re looking for commitment, look no further than Obsession Beyond Matte Lip Stain, an ultra-long-lasting stain that will never break your heart. This pigment-packed stain is true to its word, delivering powerful payoff and a beyond matte finish – no feathering, no fading. One swipe is all I need to get the bold, full-coverage look I love. It’s formulated with nourishing plant oils, so my lips look matte without feeling dry, and the touch of Tahitian Vanilla makes this beauty extra sweet. I also have it on good authority that it will easily last through a full one-pound box of chocolates. Whether you’re getting gussied up for Galentine’s dinner or retreating to the couch for your favorite rom-com, there’s a lip look for every occasion. I hope you love these as much as I do.